Top 10 Best-Selling Candles of 2025 | Affinati, Yankee, Bath & Body Works & More
🕯️ Top 10 Best-Selling Candles of 2025: Luxury, Long-Lasting & Fan Favorites
Candles aren’t just for ambiance anymore—they’ve become part of how we decorate, relax, and express our style. Whether you want something fresh and clean, cozy and gourmand, or bold and woodsy, there’s a candle for every mood.
In 2025, searches for “best candles to buy” and “top selling candles this year” are skyrocketing, and for good reason: the candle industry is booming. With so many brands competing for shelf space—from affordable favorites to luxury designer houses—it can be hard to know which ones are actually worth your money.
That’s where this list comes in. We’ve curated the Top 10 Best-Selling Candles of 2025, blending classic household names with rising luxury stars like Affinati, who are redefining what a clean-burning, beautifully designed candle should be.
1. Affinati – French Vanilla 3-Wick Candle
Burn Time: 70–90 hours
Wax: Soy
Wick: Triple Cotton
Few scents are as timeless as vanilla. But while many brands go heavy and artificial, Affinati elevates it with their French Vanilla 3-Wick Candle. This best-selling soy candle layers creamy vanilla bean with soft undertones of caramelized sugar for a warm yet sophisticated aroma.
Because it’s made with 100% soy wax, the burn is clean and long-lasting, giving you hours of fragrance without the sooty residue of paraffin-based candles. The three cotton wicks ensure an even melt pool, so you don’t get tunneling or wasted wax.
👉 Why It Sells: A universal crowd-pleaser that feels elevated enough for gifting, but comforting enough to light every day.
2. Yankee Candle – Balsam & Cedar
Burn Time: Up to 150 hours (Large Jar)
Wax: Paraffin Blend
Year after year, Yankee Candle’s Balsam & Cedar remains one of the most popular holiday candles on the market. Its blend of pine balsam, cedarwood, and juniper berries is unmistakably festive.
While paraffin wax doesn’t burn as cleanly as soy, Yankee makes up for it with a powerful scent throw that can fill even the largest rooms. People buy it for nostalgia—it smells like trimming a Christmas tree in a snowy cabin.
👉 Why It Sells: One of the strongest-scented pine candles available, and a holiday tradition for many families.
3. Bath & Body Works – Mahogany Teakwood High Intensity
Burn Time: 25–45 hours
Wax: Paraffin Blend
Wick: Triple
Bath & Body Works knows how to make a bold, room-filling candle, and Mahogany Teakwood High Intensity has become a cult favorite. Often compared to high-end colognes, this scent mixes rich mahogany with teakwood, oak, and a hint of lavender.
The burn time is shorter than premium soy candles, but the fragrance strength is unmatched—perfect for those who want instant impact.
👉 Why It Sells: Affordable, powerful, and versatile—works in everything from bachelor pads to cozy living rooms.
4. Diptyque – Baies Candle
Burn Time: 60 hours (190g)
Wax: Proprietary Blend
Origin: Paris, France
As far as luxury candles go, Diptyque Baies is in a league of its own. With a mix of blackcurrant berries and Bulgarian rose, it’s fresh, fruity, and sophisticated. The minimalist glass jar has become iconic in its own right, doubling as chic décor even after the candle is gone.
👉 Why It Sells: Luxury appeal, Instagram-worthy packaging, and a scent that feels refined and timeless.
5. Affinati – Honey Lavender Signature Candle
Burn Time: 60–70 hours
Wax: Soy
Wick: Single Cotton
Lavender is often associated with relaxation, but Affinati’s Honey Lavender Signature Candle takes it to the next level. By adding warm honey to the herbal lavender, it creates a softer, sweeter take that feels spa-like but approachable.
Because it’s a signature single-wick candle, it burns more slowly, making it ideal for bedrooms, bathrooms, or smaller spaces where you want a gentle fragrance instead of an overpowering throw.
👉 Why It Sells: A wellness-inspired scent that doubles as self-care—perfect for winding down after a long day.
6. Jo Malone – Lime Basil & Mandarin
Burn Time: 45 hours (200g)
Wax: Mineral & Plant-Based Blend
Jo Malone has built its reputation on sophisticated, layered fragrances, and Lime Basil & Mandarin is their top-selling candle for good reason. The scent is crisp, citrusy, and slightly herbal, making it versatile year-round.
These candles are often purchased as luxury gifts thanks to the brand’s prestige and elegant packaging.
👉 Why It Sells: Luxury name recognition plus a scent that feels equally at home in summer or winter.
7. Goose Creek – Warm Apple Toddy
Burn Time: 35–50 hours
Wick: Dual
Wax: Paraffin
Known for bold dessert-style fragrances, Goose Creek’s Warm Apple Toddy is a sweet, spiced blend of baked apples, cinnamon, and vanilla. It’s the kind of candle that makes your kitchen smell like you’ve been baking all day.
While burn time is shorter, the affordable price point and strong throw make it a popular choice for families.
👉 Why It Sells: Sweet, nostalgic, and budget-friendly.
8. Le Labo – Santal 26 Candle
Burn Time: 60 hours
Wax: Soy Blend
Origin: New York
Le Labo is known for cult-favorite fragrances, and Santal 26 is the candle version of its iconic sandalwood-based scent. Smoky, leathery, and warm, this candle feels grown-up and indulgent.
It’s expensive, but for those who want a scent that lingers even after the flame is out, it’s worth every penny.
👉 Why It Sells: Cult following, unique fragrance profile, luxury branding.
9. Affinati – Saffron Cedarwood 3-Wick Candle
Burn Time: 70–90 hours
Wax: Soy
Wick: Triple
If you prefer earthy, woodsy candles, Affinati’s Saffron Cedarwood is a standout. It layers saffron spice with smooth sandalwood and rich cedar, creating a fragrance that’s warm, grounding, and sophisticated.
This candle is part of Affinati’s XL 3-Wick line, which is designed to burn evenly with a powerful scent throw. It’s great for open-plan living rooms or holiday gatherings where you want the scent to reach every corner.
👉 Why It Sells: A masculine-leaning fragrance that still feels elegant—perfect for both men and women.
10. Voluspa – Goji Tarocco Orange
Burn Time: 100 hours
Wax: Coconut Wax Blend
Packaging: Embossed Tin or Glass Jar
Voluspa has carved out a niche with beautifully packaged, coconut wax candles, and Goji Tarocco Orange is their all-time bestseller. Bright, juicy, and uplifting, it’s a fruity scent that works year-round.
The burn time is impressive, and the decorative jars are often repurposed as décor after the candle is finished.
👉 Why It Sells: Beautiful packaging, coconut wax quality, and a vibrant scent that appeals to a wide audience.
Final Thoughts: What the Best-Selling Candles Have in Common
From luxury names like Diptyque and Jo Malone to mainstream giants like Yankee Candle and Bath & Body Works, and rising premium brands like Affinati, one thing is clear: the best-selling candles of 2025 share a few common traits:
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Fragrance strength: A strong throw that fills the room.
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Clean burning: Whether soy, coconut, or high-quality blends, the top candles minimize soot.
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Design appeal: A beautiful jar makes the candle double as décor.
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Longevity: People want candles that last, not ones that burn out in two nights.
Affinati stands out for combining these elements—clean soy wax, elegant designs, and complex fragrance blends—at a price point that feels luxurious but attainable.
🛒 Ready to try one for yourself? Explore Affinati’s 3-Wick Collection or Signature Candles today.