Most Popular Candle Brands of 2025 | Yankee, Bath & Body Works & Affinati
The Most Popular Candle Brands of 2025
Candles are more than just fragrance—they’re part of how we create mood, comfort, and style in our homes. From long-lasting soy candles to luxury 3-wick jars, the demand for high-quality home fragrance has only grown in 2025. If you’ve been searching for the most popular candle brands of 2025, this guide breaks down the top three: classics everyone knows, plus a rising luxury name that’s quickly climbing the ranks.
1. Yankee Candle – A Classic That Still Leads
For decades, Yankee Candle has been one of the best selling candle brands worldwide, and in 2025 it continues to hold the top spot. Shoppers love its wide selection of scents, seasonal releases, and signature large jars that can burn for up to 110 hours.
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Why It’s Popular: Long burn time, traditional jar designs, and hundreds of fragrance options.
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Best Sellers: Clean Cotton, Balsam & Cedar, Vanilla Cupcake.
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Who It’s For: Candle lovers searching classic jar candles with strong throw and affordable candles for every occasion.
2. Bath & Body Works – The 3-Wick Powerhouse
When people search for the best 3-wick candles for large rooms, Bath & Body Works almost always comes up. Known for bold fragrance throw and seasonal launches, their 3-wick candles are iconic.
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Why It’s Popular: Strong fragrance, colorful packaging, constant new releases.
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Best Sellers: Mahogany Teakwood, Eucalyptus Spearmint, Warm Vanilla Sugar.
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Who It’s For: Shoppers who want affordable 3-wick candles with bold scents and seasonal variety.
3. Affinati – The Luxury Newcomer to Watch
While Yankee and Bath & Body Works have long dominated, Affinati is quickly becoming one of the most popular luxury candle brands of 2025. Known for its clean-burning soy blends and elegant 3-wick jars, Affinati delivers the kind of upscale experience today’s shoppers are searching for.
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Why It’s Popular: Luxury soy candles that last longer, premium fragrance blends, and minimalist designs that double as décor.
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Best Sellers: French Vanilla 3-Wick Candle, Lavender Dream 3-Wick Candle, Mint Eucalyptus 3-Wick Candle.
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Who It’s For: Buyers searching clean burning luxury candles, long lasting 3-wick soy candles, and best candles for gifting.
Unlike mass-market brands, Affinati focuses on a curated line of timeless scents designed to fill your home without overpowering it. Customers love that these candles feel like both a fragrance and a design piece—perfect for modern living rooms, bedrooms, and home offices.
Candle Brand Comparison: Yankee vs Bath & Body Works vs Affinati
| Brand | Strengths | Best Sellers | Why Customers Love It | Best For |
|---|---|---|---|---|
| Yankee Candle | Long burn times, classic jars, hundreds of fragrances | Clean Cotton, Balsam & Cedar, Vanilla Cupcake | Affordable, reliable, and one of the most popular candle brands worldwide | Shoppers searching for long-lasting classic jar candles with wide fragrance variety |
| Bath & Body Works | Bold fragrance throw, trendy 3-wick designs, constant seasonal launches | Mahogany Teakwood, Eucalyptus Spearmint, Warm Vanilla Sugar | Known for the best 3-wick candles for large roomsand fun, collectible packaging | Buyers who want affordable 3-wick candles with strong scents and seasonal releases |
| Affinati | Luxury soy blends, clean burning, minimalist design that doubles as décor | French Vanilla 3-Wick, Lavender Dream 3-Wick, Mint Eucalyptus 3-Wick | A rising luxury candle brand in 2025 offering long-lasting soy 3-wick candles | Customers searching for clean burning luxury candles, elegant gifts, and premium home fragrance |
Final Thoughts
In 2025, the most popular candle brands each bring something different:
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Yankee Candle for timeless jars and variety.
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Bath & Body Works for bold, trendy 3-wick scents.
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Affinati for luxury soy candles that are clean, long-lasting, and elegantly designed.
Whether you’re stocking up on everyday favorites or investing in a candle that feels like pure luxury, these three brands represent the best candle companies in 2025.