Top Selling Whipped Soaps of 2025 | Affinati Champagne Toast, Lush & More
Top Selling Whipped Soaps of 2025: The Ultimate Guide to Luxurious Lather
Introduction: Why Whipped Soap is a 2025 Skincare Must-Have
In 2025, whipped soap is dominating the skincare world. More than just a cleanser, it’s an indulgent cloud-like body treat that combines a soft, airy texture with long-lasting moisture and irresistible fragrance. Shoppers are moving away from boring bar soaps and one-dimensional body washes in favor of whipped soap’s playful, luxurious, and multifunctional appeal.
From artisan brands like Affinati with bestsellers such as Champagne Toast Whipped Soap, to household giants like Bath & Body Works and Lush, whipped soaps are one of the hottest selling bath and body products of the year.
This ultimate guide dives deep into the top selling whipped soaps of 2025, exploring textures, fragrances, ingredients, and brand comparisons—helping you decide which one deserves a spot in your daily routine.
What is Whipped Soap?
Whipped soap is a whipped, mousse-like cleanser crafted by aerating oils, butters, and surfactants until fluffy. Unlike traditional soaps, it offers a silky, soft lather that cleanses without stripping skin.
Benefits of Whipped Soap
-
Velvety Texture – Cloud-light, fun to use.
-
Hydrating – Often enriched with shea butter, coconut oil, or glycerin.
-
Multi-Functional – Works as body wash, shaving cream, or hand soap.
-
Fragrance Powerhouse – Holds scent better than liquid soaps.
-
Gift-Worthy – Packaged in elegant jars, perfect for self-care rituals.
Why Whipped Soap is Trending in 2025
The bath & body industry is evolving quickly, and whipped soap hits every major consumer demand:
-
Luxury at Home – Affordable indulgence in daily routines.
-
Vegan & Cruelty-Free Options – More people want ethical skincare.
-
Social Media Aesthetics – Whipped soaps are Instagram- and TikTok-ready.
-
Seasonal Drops – Limited-edition scents fuel repeat purchases.
-
Multipurpose Functionality – Cleansing + moisturizing + shaving cream = value.
Top Selling Whipped Soaps of 2025
1. Affinati Whipped Soaps
Affinati has quickly become a leader in the luxury whipped soap market. Known for its elegant branding, long-lasting fragrance, and premium vegan formulations, Affinati creates skincare that feels high-end but remains accessible.
Best Seller 2025: Champagne Toast Whipped Soap – A bubbly, sparkling blend of citrus and berries wrapped in effervescent sweetness. Perfect for celebrations or adding a touch of luxury to everyday showers, it’s quickly become a cult favorite.
-
Why It’s Loved:
-
Ultra-rich, creamy texture that melts into skin
-
Luxurious scent that lingers for hours
-
Vegan & cruelty-free
-
Available in coordinating scrubs and candles
-
Affinati whipped soaps bring spa-level indulgence into everyday self-care—a must-try for anyone who wants skincare that doubles as luxury aromatherapy.
2. Bath & Body Works Whipped Soaps
A longtime leader in the fragrance space, Bath & Body Works capitalizes on seasonal trends. Their whipped soaps are budget-friendly and appeal to customers who love classic scents like Japanese Cherry Blossom and Warm Vanilla Sugar.
-
Why It’s Loved:
-
Affordable and accessible nationwide
-
Seasonal collections keep customers engaged
-
Familiar, nostalgic fragrances
-
3. Lush Whipped Soaps
Lush continues to set the bar for eco-conscious, handmade products. Their whipped soaps are colorful, fragrance-packed, and completely vegan.
-
Why It’s Loved:
-
Bold scents like Honey I Washed the Kids and Sleepy
-
100% cruelty-free
-
Minimal, sustainable packaging
-
4. Tree Hut Whipped Soaps & Butters
Tree Hut, well known for its body scrubs, has expanded into whipped soaps. Their affordable, fragrance-driven line includes best sellers like Moroccan Rose and Coconut Lime.
-
Why It’s Loved:
-
Great price point
-
Coordinating scrubs + lotions
-
Readily available at Target & Ulta
-
5. Independent Artisans (Etsy Shops)
On Etsy, small-batch whipped soaps are thriving. Artisans create custom blends with unique colors, seasonal exclusives, and personalized jars.
-
Why It’s Loved:
-
One-of-a-kind scents & textures
-
Perfect for gifting
-
Support for small businesses
-
Comparison Chart: Best Whipped Soaps of 2025
| Brand | Price Range | Best For | Notable Scents | Vegan? | Where to Buy |
|---|---|---|---|---|---|
| Affinati | $6–$18 | Luxury seekers | Champagne Toast, Lavender Dream | ✅ | Affinati.com |
| Bath & Body Works | $12–$18 | Everyday users | Japanese Cherry Blossom, Warm Vanilla | ❌ | Stores + Online |
| Lush | $15–$22 | Eco-conscious buyers | Honey I Washed the Kids, Sleepy | ✅ | Lush stores |
| Tree Hut | $10–$16 | Budget buyers | Moroccan Rose, Coconut Lime | ❌ | Target, Ulta |
| Etsy Shops | $8–$20 | Unique gifts | Seasonal small-batch blends | Varies | Etsy.com |
How to Choose the Best Whipped Soap
When shopping for whipped soaps, consider:
-
Fragrance Profile – Do you prefer fruity, floral, gourmand, or earthy notes?
-
Skin Needs – Look for shea butter or jojoba oil if you have dry skin.
-
Lifestyle – Vegan, eco-friendly, or luxury presentation?
-
Longevity – Higher-quality soaps (like Affinati) tend to last longer.
How to Use Whipped Soap
-
Scoop a small amount with fingers or spoon.
-
Massage into wet skin until rich lather forms.
-
Rinse thoroughly.
-
Double as shaving cream for silky-smooth results.
-
Follow with body lotion or butter for maximum hydration.
FAQs About Whipped Soap
Q: Is whipped soap good for sensitive skin?
A: Yes, opt for unscented or essential-oil-based formulas.
Q: Can whipped soap replace shaving cream?
A: Absolutely. It creates a protective cushion that helps razors glide.
Q: How long does one jar last?
A: Typically 4–6 weeks with daily use, depending on jar size.
Q: Do whipped soaps dry out skin?
A: Not at all. Most are enriched with hydrating oils and butters.
Conclusion: Why Whipped Soap is the Skincare Star of 2025
From mainstream brands to artisan labels, whipped soap has become a must-have bath product in 2025. Its rich texture, incredible fragrances, and versatility make it the perfect upgrade from traditional soaps.
If you want the ultimate whipped soap experience, Affinati’s Champagne Toast Whipped Soap is the standout—blending luxury fragrance, hydrating formula, and Instagram-worthy presentation into one indulgent jar.
Whichever brand you choose, adding whipped soap to your daily routine ensures that every shower feels like a self-care ritual.